5. Do you regularly use a debit card for
small purchases (less than $10)?
Yes No
Dodd-Frank's regulation of debit card transaction fees has proven to be costly to small businesses that routinely engage in small-dollar transactions. Before Dodd-Frank, vendors often paid less because financial institutions could offer discounts on such purchases. But Dodd-Frank sets a mandatory cap for fees at 21 cents. The result is an increase in transaction costs of over 300%.

In an interview with The Wall Street Journal, Jason Scherr, a coffee-shop owner in Manhattan, explained the difficult position this places him in: "My choice is to raise prices, discount for cash or get an ATM...It's a killer for me."

Who is ultimately left paying for these new expenses? You, not Wall Street.
Did you know that those who do are affected by Dodd-Frank?

Dodd-Frank's regulation of debit card transaction fees has proven to be costly to small businesses that routinely engage in small-dollar transactions. Before Dodd-Frank, vendors often paid less because financial institutions could offer discounts on such purchases. But Dodd-Frank sets a mandatory cap for fees at 21 cents. The result is an increase in transaction costs of over 300%.

In an interview with The Wall Street Journal, Jason Scherr, a coffee-shop owner in Manhattan, explained the difficult position this places him in: "My choice is to raise prices, discount for cash or get an ATM...It's a killer for me."

Who is ultimately left paying for these new expenses? You, not Wall Street.